Exploring Human Behavior and Experience Transition Using Spatially Distributed Digital Signages
- It is now commonplace to see large, coordinated digital signage in urban spaces such as train stations and airports, where they are mainly used for dynamic advertising. We believe, however, that as the only form of dynamic spatial visual stimuli in these areas, this technology has a much greater potential to transform people's behavior and experiences.
- Our research, therefore, aims to create more comfortable and easily navigable public spaces for everyone by carefully designing the visuals displayed on this multi-screen signage. For instance, as illustrated in Figure 1(b), displaying a flowing striped pattern can induce "vection"—a visually induced sensation of self-motion—to help guide pedestrian traffic. In this project, we will engage in a process of co-design with the public, utilizing workshops and public demonstration experiments to determine the most appropriate visual designs (Figures 1(a) and 1(c)).
- *1: The demonstration experiments for this project are conducted as part of the "Future Lab: Field Trials" program at the National Museum of Emerging Science and Innovation (Miraikan), running until March 2026.
- Field Trials Schedule (To be updated. We plan to hold 3-4 sessions.)
- 1st Session: Oct. 25 - Nov. 10, 2025 [URL]
For any inquiries, please feel free to contact us using the information below. - *2: This project is supported by the JST PRESTO program under the research area "Creating Human-Centered Interaction to Solve Social Issues (Human-Centered Interaction)" (October 2025 - March 2029).
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| Figure 1 (a) An experimental setup at the 1F Symbol Zone in Miraikan (National Museum of Emerging Science and Innovation), which imitates the large-scale multiple digital signages common in cities. (b) An illustration of moving striped patterns on digital signage at Shinagawa Station, which can be used to induce vection (a visually induced sensation of self-motion). (c) Our goal is to forge a new connection between signage and society by imagining a future with digital signages of incredible shapes and functions. |
References
- Yuri Mikawa, Yuki Kubota, Taiki Fukiage, Takumi Yokosaka, Maki Ogawa, and Kazushi Maruya: Realizing Large Spatial Display in Public Space using Multiple Discrete Signages, Pitch Your Work in the 17th Asia-Pacific Workshop on Mixed and Augmented Reality (APMAR 2025), Busan, Korea, Sep. 26th, 2025. [Best Presentation Award]
- Best Presentation Award at APMAR2025 (Yuri Mikawa et al.: Realizing Large Spatial Display in Public Space using Multiple Discrete Signages, 2025)